In 1992, Soloman et. al. affirmed their "beauty match-up hypothesis" in which they proved that the beauty of a model is essentially the product. Nearly 30 years later, Glossier continues to prove their hypothesis true. In 2018, MarketingWeek interview Glossier's chief operating officer Henry Davis. In that interview, Davis admitted the brand created their extremely popular Milky Jelly cleanser based off of a poll given to their audience which asked, “What celebrity would play a [facial] cleanser in a film?” The answer: Emma Stone and Eddie Redmayne by a landslide. As the article states, “both actors have milky white skin.” Furthermore, a study done by Schwemmer and Ziewiecki (2005) found that social media marketing has a large economic and social influence, especially among teenagers. Gill (2008) brings a poststructuralist narrative to the conversation on contemporary advertising and suggests that while contemporary advertising allows consumers to have more of a voice, young girls sexualizing themselves for a brand image is in fact a form of regulation in and of itself. Glossier engages in the expolitation of female sexual agency by their frequent reposting of selfies in which womxn wearing their products often appear scantily clad or with an affixed, seductive stare.